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Let Vellum Marketing tell your story.

Content is a critical differentiator in today’s digital marketplace. Great content informs and educates, entertains and inspires, while achieving measurable sales and marketing goals.

At Vellum Marketing, we support top B2B firms to create high-quality marketing content, including white papers, articles, blog posts, ebooks, videos, social media, and more. Our strategy and content drive brand engagement to keep our clients top-of-mind.

Ready for marketing content that delivers real value? It’s time to tell your story.

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Where are the weak links in your content marketing?
Where are the weak links in your content marketing?

Great content marketing relies on two things: quality and consistency. You can’t have one without the other. Too often I see marketers focusing their efforts on a couple of strong pieces of content per year, then letting the rest fall by the wayside. When filler and fluff dominate the calendar, great content gets lost in…
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Building an Effective Content Marketing Mission Statement
Building an Effective Content Marketing Mission Statement

Content marketing success comes down to one thing: consistently developing amazing content. Easy to say, harder to achieve. While a content marketing strategy is a necessary component of creating effective content, high-level strategies don’t always help when it comes to making in-the-moment marketing decisions. Worse, over time most marketers stray from their original strategy. The…
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Five Elements of a Strong Buyer Persona
Five Elements of a Strong Buyer Persona

Despite the continued rise in content marketing, it’s surprising to discover how many B2B marketers don’t use buyer personas to guide their activities. This is a missed opportunity! Understanding your prospective customers’ wants, needs and goals is critical to creating an effective content marketing strategy. This knowledge should form the strong foundation on which all…
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Vellum Marketing News

Vellum Marketing was pleased to work with leading software provider CaseWare on the development of key messages and creative writing…

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Karina Sumner-Smith recently joined Vellum Marketing as a Senior Creative Writer.  Karina’s experience includes developing communication strategies, blogging, and ghostwriting…

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Jana Paniccia recently joined Vellum Marketing as a Senior Communications Consultant.  Jana’s experience includes developing communication strategies, writing strategic thought…

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