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What we do

We are an integrated B2B marketing firm that leads with strategy to help you build your brand, generate leads and win new business.

We help B2B organizations build strong brands and through content marketing we help them turn prospects into leads, leads into customers and customers into brand champions. Our team specializes in inbound marketing – helping you promote your company and attract your prospect through blogs, podcasts, videos, eBooks, newsletters, whitepapers, social media marketing, and other forms of content.

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Why content marketing matters
Why content marketing matters

It’s certainly getting a lot of buzz, but exactly what is content marketing? According to the Content Marketing Institute, “Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” What does that…
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Mapping content to the buyers’ journey
Mapping content to the buyers’ journey

B2B decisions are a long, complex process that may take up to a year from the time that someone starts looking for a solution to actually making the purchase. The Internet has made the process more personal than it’s ever been and in so doing has led to the rise of content marketing. Put simply,…
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Winning with buyers
Winning with buyers

The starting point for any effective marketing/content creation strategy in the B2B space is understanding that buying decisions are made by committee after a long process involving many people. It is incredibly rare (in fact it almost never happens) that one individual is responsible for researching, considering and deciding what product or service to purchase…
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Vellum Marketing News

Faye Mattachione recently joined Vellum Marketing as a Principal. Faye joins Vellum from PwC, where she was the National Director…

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Illumiti a systems integration and management consulting firm was recently recognized by SAP Software for their excellence in Marketing. Illumiti…

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Vellum Marketing recently worked with KPMG’s Enterprise practice to develop a new digital content marketing strategy.  Vellum’s responsibilities included the…

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