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What we do

We are an integrated B2B marketing firm that leads with strategy to help you build your brand, generate leads and win new business.

We help B2B organizations build strong brands and through content marketing we help them turn prospects into leads, leads into customers and customers into brand champions. Our team specializes in inbound marketing – helping you promote your company and attract your prospect through blogs, podcasts, videos, eBooks, newsletters, whitepapers, social media marketing, and other forms of content.

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Better engagement, better results
Better engagement, better results

5 ways to improve project-based communications In today’s business environment, companies are under a significant amount of pressure – to expand and grow, improve operational efficiencies, and better meet the needs of consumers. Change initiatives are becoming ubiquitous as organizations look for ways to harness new technologies and business models in order to remain relevant…
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Get ahead of the competition with key triggers
Get ahead of the competition with key triggers

We’ve all heard the statistics: anywhere between 60-80% of the B2B buying process is complete before the Sales team has become aware of a prospect. The customer has taken charge of the buying process, and the Sales team is missing out on valuable opportunities to influence prospects. But this doesn’t mean that outbound sales and…
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Co-marketing for Success
Co-marketing for Success

These days, it’s possible to achieve nearly any marketing goal—if you have an unlimited budget. For those of us working within tighter constraints, the challenge is achieving measurable results while limiting spend. That’s why Return on Marketing Investment is the single most important metric I track, and the area that I’m always looking to improve…
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Vellum Marketing News

Jana Paniccia recently joined Vellum Marketing as a Senior Communications Consultant.  Jana’s experience includes developing communication strategies, writing strategic thought…

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Faye Mattachione recently joined Vellum Marketing as a Principal. Faye joins Vellum from PwC, where she was the National Director…

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Illumiti a systems integration and management consulting firm was recently recognized by SAP Software for their excellence in Marketing. Illumiti…

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