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What we do

We are an integrated B2B marketing firm that leads with strategy to help you build your brand, generate leads and win new business.

We help B2B organizations build strong brands and through content marketing we help them turn prospects into leads, leads into customers and customers into brand champions. Our team specializes in inbound marketing – helping you promote your company and attract your prospect through blogs, podcasts, videos, eBooks, newsletters, whitepapers, social media marketing, and other forms of content.

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Five Elements of a Strong Buyer Persona
Five Elements of a Strong Buyer Persona

Despite the continued rise in content marketing, it’s surprising to discover how many B2B marketers don’t use buyer personas to guide their activities. This is a missed opportunity! Understanding your prospective customers’ wants, needs and goals is critical to creating an effective content marketing strategy. This knowledge should form the strong foundation on which all…
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The B2B buyer—look beyond the person who signs the cheques
The B2B buyer—look beyond the person who signs the cheques

Most B2B-focused companies have embraced content marketing as a way to guide buyers through their purchasing journey. It’s easy to see why—content marketing generates impressive results. But, when it comes to correctly identifying the audience for content marketing pieces, many marketers make a critical error. The basic idea behind content marketing is to provide a…
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Don’t forget psychographics
Don’t forget psychographics

When marketers talk about understanding the target audience, most think about demographics. Yet in today’s competitive world, marketers require a much deeper, richer understanding of their target audience in order to reach and influence these individuals. Enter psychographics. While demographics explain who your buyer is, psychographics explain why they buy. Demographics focus on dry facts…
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Vellum Marketing News

Vellum Marketing was pleased to work with leading software provider CaseWare on the development of key messages and creative writing…

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Karina Sumner-Smith recently joined Vellum Marketing as a Senior Creative Writer.  Karina’s experience includes developing communication strategies, blogging, and ghostwriting…

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Jana Paniccia recently joined Vellum Marketing as a Senior Communications Consultant.  Jana’s experience includes developing communication strategies, writing strategic thought…

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