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What we do

We are an integrated B2B marketing firm that leads with strategy to help you build your brand, generate leads and win new business.

We help B2B organizations build strong brands and through content marketing we help them turn prospects into leads, leads into customers and customers into brand champions. Our team specializes in inbound marketing – helping you promote your company and attract your prospect through blogs, podcasts, videos, eBooks, newsletters, whitepapers, social media marketing, and other forms of content.

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Why Proposal Debriefs are Important
Why Proposal Debriefs are Important

I’ve always enjoyed proposals. Part of the reason is the immediacy of the work. It also involves a number of things I enjoy: collaboration between sales and marketing and when you’re done, you know whether you’ve won or lost–there is no gray area. There’s been a huge increase in the volume of RFPs over the…
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Why marketing automation is such a big deal
Why marketing automation is such a big deal

Automation is all the rage in every industry and sector and now it’s hitting marketing departments, too. Simply put, marketing automation refers to a type of software platform that helps marketing departments more effectively connect with their customers and prospects through multiple online channels (email, social, etc.) and automate repetitive tasks.  For digital marketers, marketing…
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Influencers, buyers, and the roles they play
Influencers, buyers, and the roles they play

If you want your Content Marketing strategy to succeed, you have to understand your target audience. This goes well beyond simple demographics and drills down to the specific needs, opinions and behaviors of the influencers that will impact the buying decision. In other words, you have to understand the buyer personas of your target audience….
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Vellum Marketing News

Faye Mattachione recently joined Vellum Marketing as a Principal. Faye joins Vellum from PwC, where she was the National Director…

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Illumiti a systems integration and management consulting firm was recently recognized by SAP Software for their excellence in Marketing. Illumiti…

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Vellum Marketing recently worked with KPMG’s Enterprise practice to develop a new digital content marketing strategy.  Vellum’s responsibilities included the…

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