Does your marketing content deliver value for your business? Cut through the clutter with content that generates results.
Vellum Marketing is a specialized B2B content marketing firm that helps top brands tell their stories. We produce high-quality, research-based content that helps companies stand above the crowd.
From white papers and articles, to blogs and dynamic video, Vellum Marketing delivers.
Industry knowledge matters. We have deep sector experience within the professional services, financial services, and technology industries. Not only do we know how to approach and engage these specialized audiences, but we also track industry trends to ensure your content is always topical and insightful.
Collaboration is critical to success. We work in partnership with your marketing team and subject matter experts on content ideation, research, planning, and execution. Together, we find topics and angles that will make an impact, plan to fit our materials with your broader marketing goals and objectives, and work to create exemplary content.
There’s no replacement for experience. We’re proud that our team is comprised of people with deep backgrounds in the industries we serve and creative writers who know how to bring the proper tone, spark, and flair to any subject.
For each project, we dedicate a project manager, at least one creative writer, and a content editor to ensure quality.
Great copy is at the heart of everything that we do. While others see content as simply marketing, we view it as story: words that can engage, entertain, and inspire, while driving real value for your business. Vellum creates copy for a wide range of purposes, including newsletters, case studies, web copy and brochures. From idea to execution, we’re here to help.
Is your brand part of the conversation? Thought leadership is a powerful tool to drive business growth and reinforce your position as an industry expert. Vellum Marketing specializes in the creation of research-based white papers and other long-form thought leadership. We help you tell a captivating story that informs, entertains, and supports your marketing objectives.
Transform your corporate blog into a marketing powerhouse. Regular, high-quality blogging boosts search exposure, improves search engine optimization (SEO), and attracts a targeted audience. The key is telling a great story—yours. Vellum follows a three-step process that begins with strategy and ends with results.
An expert at transforming client challenges into creative solutions, Chris brings a real-world business perspective into his well-honed sense of marketing and brand development. He understands how to create strategies that have measurable business impact and deliver insights that guide a company’s thinking, communications and behavior.
Chris’ prior experience includes senior marketing roles with some of the best known B2B brands in Canada including KPMG, PwC, Sun Life Financial and Borden Ladner Gervais. Chris’ experience includes brand strategy, content marketing, digital marketing, advertising, and social media. He has a track-record of success building integrated marketing campaigns that drive results.
Chris is a graduate of McMaster University where he obtained a Bachelor of Commerce degree with a specialization in Marketing in 1996.
Vellum Marketing specializes in helping B2B organizations achieve their goals through strategic marketing. Our firm takes its name from Vellum paper, a type of high quality scroll traditionally used for important documents such as manuscripts. Originating during Roman times, Vellum paper was the highest quality paper and fabricated to last the test of time. Today, modern vellum is used for plans
and blueprints. It is typically semi-translucent and placed on top of old plans to re-direct or re-focus efforts. At Vellum Marketing, we specialize in working with organizations to build marketing strategies that act as an overlay to their existing business plans to help build awareness, generate leads and grow revenue.