The Internet has changed the game in today’smarketplace. Information is more readily available and accessible than ever before. The result: buyers no longer rely on vendors to make their buying decisions.
In fact, according to recent research from Forrester today’s B2B buyers enter the sales cycle much later and are already up to 90% through the decision making process before they speak to a sales representative. In many ways, the B2B buyer is taking a page from consumers, who largely do the majority of their research about a product or service online, visiting websites, watching videos, reading reviews and reaching out to their networks on Facebook and LinkedIn to gain personal insights. Regardless of what you’re selling, buyers have largely made up their minds about a purchase before you even know they are looking.
We help clients build and distribute compelling content that convinces their prospects they are the right match for them. We create articles, thought leadership, white papers and videos – all designed to drive awareness, differentiate their products and services and converts leads.
We help clients build a solid foundation to their brand and actively promote their product and services through integrated marketing campaigns designed to help capture interest and gain consideration by business buyers.
Strategic Marketing Consulting
Strong marketing always begins with great strategy – and that’s what we’re best at. Our team provides marketing strategy consulting to help clients find the right markets for their products and services, build awareness, generate leads and close deals.
An expert at transforming client challenges into creative solutions, Chris brings a real-world business perspective into his well-honed sense of marketing and brand development. He understands how to create strategies that have measurable business impact and deliver insights that guide a company’s thinking, communications and behavior.
Chris’ prior experience includes senior marketing roles with some of the best known B2B brands in Canada including KPMG, PwC, Sun Life Financial and Borden Ladner Gervais. Chris’ experience includes brand strategy, content marketing, digital marketing, advertising, and social media. He has a track-record of success building integrated marketing campaigns that drive results.
Chris is a graduate of McMaster University where he obtained a Bachelor of Commerce degree with a specialization in Marketing in 1996.
Faye is an accomplished marketing professional and has 20+ years of experience in a number of industries and sectors including public, real estate, health care and professional services. A strategic thinker and team builder, Faye delivers innovative solutions to help solve complex marketing and business development challenges.
Faye has held senior marketing and business development roles with leading brands including PwC (PricewaterhouseCoopers), PHH Corporation, Cara Foods Ltd, Four Seasons and The College of Physicians and Surgeons of Ontario. Faye’s experience includes: Content marketing; strategic communications; sponsorship strategy and development; research; brand development and implementation; digital and social media marketing. Faye has experience and demonstrated success in marketing operations and content marketing programs that deliver return on an organization’s marketing investment.
Vellum Marketing specializes in helping B2B organizations achieve their goals through strategic marketing. Our firm takes its name from Vellum paper, a type of high quality scroll traditionally used for important documents such as manuscripts. Originating during Roman times, Vellum paper was the highest quality paper and fabricated to last the test of time. Today, modern vellum is used for plans
and blueprints. It is typically semi-translucent and placed on top of old plans to re-direct or re-focus efforts. At Vellum Marketing, we specialize in working with organizations to build marketing strategies that act as an overlay to their existing business plans to help build awareness, generate leads and grow revenue.