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A five-step plan to create stellar thought leadership

A five-step plan to create stellar thought leadership

With the rise of content marketing, thought leadership has become increasingly popular, especially in technology and consulting. Thought leadership pieces provide a great way to demonstrate your knowledge while providing added value to clients and customers. But, despite the benefits that great thought leadership can provide, many go about creating thought leadership pieces all wrong….
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The value of thought leadership in driving business growth

The value of thought leadership in driving business growth

When it comes to driving business growth, communications often play an essential role. From informative outreach to potential customers to ongoing insights to ensure current customers feel valued, communications can make the difference between a single project or purchase and the establishment of a long-term customer relationship. While most organizations have a wealth of shareable…
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Better engagement, better results

Better engagement, better results

5 ways to improve project-based communications In today’s business environment, companies are under a significant amount of pressure – to expand and grow, improve operational efficiencies, and better meet the needs of consumers. Change initiatives are becoming ubiquitous as organizations look for ways to harness new technologies and business models in order to remain relevant…
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Get ahead of the competition with key triggers

Get ahead of the competition with key triggers

We’ve all heard the statistics: anywhere between 60-80% of the B2B buying process is complete before the Sales team has become aware of a prospect. The customer has taken charge of the buying process, and the Sales team is missing out on valuable opportunities to influence prospects. But this doesn’t mean that outbound sales and…
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Co-marketing for Success

Co-marketing for Success

These days, it’s possible to achieve nearly any marketing goal—if you have an unlimited budget. For those of us working within tighter constraints, the challenge is achieving measurable results while limiting spend. That’s why Return on Marketing Investment is the single most important metric I track, and the area that I’m always looking to improve…
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How to Create a Strong Positioning Strategy for a B2B Brand

How to Create a Strong Positioning Strategy for a B2B Brand

In my line of work, I’m often asked: what’s the key to building a strong brand? Branding is critical, especially in today’s cluttered marketplace where it can be difficult to get a marketing message to break through. Because of the challenges, too often I see companies skip the hard work of branding and instead move…
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10 key steps to content marketing success

10 key steps to content marketing success

With the rise of social media, content marketing has become one of the most powerful tools for business-to-business marketers.  Content marketing can provide a company with an amazing platform to demonstrate the knowledge and expertise of its people and the advantages offered by its products and services. However, content marketing isn’t as easy as it…
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Struggling to write good content?

Struggling to write good content?

Struggling to write good content? Use Vellum’s checklist to help with the process With the increasing need for good – and relevant – content for your inbound marketing programs, it can be a challenge to generate enough to meet the demand. There are many blogs and discussions online about the importance of a strategic content…
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How to build a content marketing strategy

How to build a content marketing strategy

Content marketing has come a long way in the last five years. In fact, it is the hot ticket. The accepted stat is that more than 90% of B2B marketers are now engaged in content marketing. Budgets for content marketing are also on the rise (stats). Yet while the overall investment in content marketing has…
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The road to B2B marketing success

The road to B2B marketing success

Today marketing is as much science as it is art.  Gone are the days where a B2B marketer’s role and success was tied to the quality of the graphic design or catchy campaigns they produced. The creative side of marketing is still very important, however, with the rise of technology, marketing has also become about…
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