• Content marketing for Global Accounting firm
Case Study

Content marketing for Global Accounting firm

Client

KPMG’s Enterprise practice is dedicated to working with entrepreneurs and family businesses around the world to help them navigate every stage of their business journey: starting, growing, strengthening and transitioning. The KPMG Enterprise team helps clients manage the health and wealth of their business, as well as their personal financial story.

Project

KPMG Enterprise’s Global practice was looking to develop a new strategy to clearly communicate the strength of their global operations and unique ability to help entrepreneurs at each stage of their business journey.

Solution

Vellum Marketing collaborated with the KPMG team to build a new content marketing strategy for their Global practice. This included the development of buyer personas, positioning strategy, creative writing and content mapping. As part of this project, the Vellum team also managed the execution of a new web presence including web architecture, creative direction and the production of a series of professional videos.

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