• Creative Writing for Software Provider
Case Study

Creative Writing for Software Provider

Client

CaseWare provides solutions to meet the complex needs of accounting firms, governments and businesses. From streamlining financial reporting to supporting more powerful audits and data analytics – CaseWare’s solutions help save time, reduce risks and get more out of data.

Project

CaseWare engaged Vellum Marketing to provide creative writing support for the development of a new website. Responsibilities included development of key themes, positioning and creative writing.

Solution

Vellum worked with CaseWare’s internal marketing team to interview subject matter experts in the firm and write all web content demonstrating how CaseWare’s software solution enables their clients to:

  • Drive efficiency by leveraging automation and best practices
  • Ensure quality through real-time access customers need to make better decisions
  • Build value by leveraging data analytics that allow clients to identify improvement opportunities and make better business decisions

The project was completed on-time and on-budget.

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Creative Writing for Software Provider