A group of clients in the Technology sector: Cisco, Sungard Availability Services and Illumiti, sponsored this content and series.
Vellum Marketing was asked to develop and execute a content marketing strategy around Cloud ERP software. The main objectives included generating awareness for cloud ERP and developing new leads through a number of channels. Also important was the objective to demonstrate leadership in working together to help clients leverage the benefits of Cloud ERP.
Vellum Marketing worked closely with our clients to develop a marketing strategy including:
The content is being promoted online via the client(s) websites, a co-branded microsite erp-decisions.com and through other channels including a social media strategy with LinkedIn advertising, blog posts, trade shows and speaking opportunities.
The reports generated significant social media traffic and has already resulted a number of key leads. The success of the program is now being monitored and tracked.← Return to Case Studies