17 Crystal Drive
Richmond Hill, ON L4C 7Z4
2590 Thorn Lodge Drive,
Mississauga, ON L5K 1K5
---$1-10 million revenue$11-25 million revenue$26-50 million$51 – 75 million revenueover 75 million
Five Elements of a Strong Buyer Persona
September 20, 2017
Despite the continued rise in content marketing, it’s surprising to discover how many B2B marketers don’t use buyer personas to guide their activities. This is a missed opportunity! Understanding...
The B2B buyer—look beyond the person who signs the cheques
September 8, 2017
Most B2B-focused companies have embraced content marketing as a way to guide buyers through their purchasing journey. It’s easy to see why—content marketing generates impressive results. But, when it...
Don’t forget psychographics
August 26, 2017
When marketers talk about understanding the target audience, most think about demographics. Yet in today’s competitive world, marketers require a much deeper, richer understanding of their target audience in...