Posts By: Faye Mattachione

Struggling to write good content?

Struggling to write good content?

Struggling to write good content? Use Vellum’s checklist to help with the process With the increasing need for good – and relevant – content for your inbound marketing programs, it can be a challenge to generate enough to meet the demand. There are many blogs and discussions online about the importance of a strategic content…
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Why content marketing matters

Why content marketing matters

It’s certainly getting a lot of buzz, but exactly what is content marketing? According to the Content Marketing Institute, “Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” What does that…
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