Posts By: Chris Dippell

Accelerate your branding through re-targeting

Accelerate your branding through re-targeting

There has been much attention given to all of the amazing technologies that can help SMB increase the number of visitors to their website.   Pretty much every article out there covers the same basic tools – search engine optimization, inbound links, blogging, online advertising and pay per click advertising. The list is long. And thanks…
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Measuring the ROI of your B2B marketing

Measuring the ROI of your B2B marketing

Understanding the return on investment of your marketing dollars is one of the keys to success for anyone in the marketing profession.   Good marketing is all about strategy and on a fundamental level, it’s critical that you understand what works well and what doesn’t. Yet, for marketers, in particular those in the B2B space, measuring…
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Advertising for SME’s too

Advertising for SME’s too

Advertising has long been thought of as a tool for big businesses. We think of big flashy ads in the Globe & Mail and National Post costing thousands upon thousands of dollars. However, advertising as a tool has changed dramatically in the past 10 years. Today, advertising is more cost-effective than ever before, bringing it…
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Measure what matters most

Measure what matters most

Over the past few years I’ve read countless articles on all of the amazing ways there are to increase traffic to your website. Pay per click advertising, search engine optimization, blogging, in-bound links from other sites etc. All of this is great and without any doubt with a bit of effort, you too can increase…
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