Empire Communities is an award-winning leading builder-developer of some of the most successful master-planned communities in Canada.
Empire Communities engaged Vellum Marketing to develop a new website to support its marketing efforts directed at encouraging new buyers and investment from the Middle East. Responsibilities included overall project management, web strategy, web architecture, creative writing, content development, and oversight of design.
Vellum worked with its design partner to build the new website designed specifically to appeal to high net worth individuals living abroad. The theme of the site is “Building your Canadian Empire” and it provides potential investors with a wide range of information on the Canadian economy, why they should invest in Toronto real estate and why Empire condominiums are the best choice. The site’s responsive web design, created using HTML5, is easy to read and navigate on mobile phones and tablets, essential for Empire’s international marketing needs.← Return to Case Studies