• Content marketing strategy for Regional Accounting firm
Case Study

Content marketing strategy for Regional Accounting firm

Client

Fuller Landau is a mid-sized accounting firm that provides a full-range of audit, tax and advisory. Fuller Landau was recently recognized as one of Canada’s Best Workplaces by the Globe & Mail and Great Place to Work Institute.

Project

Fuller Landau was looking to broaden awareness for their brand and increase top of mind awareness among key influencers. The firm is a service provider to private companies and entrepreneurs and was looking not only to raise their overall profile but to clearly demonstrate their depth in key verticals and areas of practice.

Solution

Vellum Marketing worked closely with the firm’s Partnership to develop and execute a content marketing program to increase the exposure to new prospects and demonstrate their knowledge of key industries. The solution included:

  • Content development and creative writing
  • Production of industry-specific publications
  • A Social media strategy

Fuller Landau has gained considerable awareness through their new content marketing program. Their content marketing efforts have also directly resulted in several new clients for the firm.

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