• Online Advertising for Software Provider
  • Online Advertising for Software Provider
Case Study

Online Advertising for Software Provider

Client

Illumiti is a leading IT management consulting firm and provider of SAP Software solutions across North America. The firm helps its clients optimize their operations in key areas at the core of their business, by implementing custom-fit software solutions.

Project

Illumiti was looking to develop a dynamic online advertising strategy to pull in and capture new leads through their website.

Solution

Vellum Marketing worked with Illumiti’s management team to develop an advertising strategy designed to engage senior executives in 4 key verticals in Canada and the United States. The strategy included the development of new content, a series of landing pages and the use of Promoted content ads on Twitter and LinkedIn in combination with Google Remarketing, Google Adwords and Display network ads.

Results

Over a six month period, Illumiti was able to generate over 500 downloads of thought leadership papers, leading to several large sales cycles. As part of the same program Illumiti also increased their blog following by 200% over six months.

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