Blog writing


Transform your corporate blog into a marketing powerhouse. Regular, high-quality blogging boosts search exposure, improves search engine optimization (SEO), and attracts a targeted audience.

The key is telling a great story—yours.

Vellum follows a three-step process with our clients:

  1. Strategy. Don’t blog for the sake of blogging. Today’s best blogs are topical and entertaining, while achieving defined goals. We create blogging strategies that support your business, amplify your message, and engage the right readership.
  2. Ideation. Skip the filler. Working with your subject matter experts, we generate post ideas that put your expertise front and center. Our collaborative process results in blog topics that drive clicks and provide timely information while moving the reader to the next step of the buyer’s journey.
  3. Creative Writing. Ignite the reader’s imagination. Our writers create compelling content that strikes the right tone, fits with your unique brand voice, and communicates your key messages—all while optimizing for SEO.