Is your brand part of the conversation? Thought leadership is a powerful tool to drive business growth and reinforce your position as an industry expert.
Vellum Marketing specializes in the creation of research-based white papers and other long-form thought leadership. We help you tell a captivating story that informs, entertains, and supports your marketing objectives by following a five-step process:
- Ideation. Great thought leadership starts from a solid foundation. Once we understand your objectives, we brainstorm with your team to find topical ideas that differentiate you from the competition.
- Project management. White paper creation can be a complicated process involving multiple stakeholders. We create a robust project charter and manage the end-to-end process to reduce risk and ensure that both timelines and expectations are met.
- Research. Primary or secondary research is a critical component of true thought leadership. We work with you to design or conduct surveys, interview your subject matter experts, and glean critical insights from all sources.
- Creative writing. We create a compelling story that showcases your knowledge and insights, while keeping your marketing objectives a critical focus. Our writers match your brand standards and tone, and include clear calls to action.
- Final production. A polished, professionally formatted product is a critical for success in the wider market. We ensure that your design is eye-catching, suited to the topic, and reflects the corporate brand.