March 1, 2019
We are excited to announce Joseph Begg has joined the Vellum Marketing team as a Project Director – Thought leadership.
Joseph is a results oriented marketing professional with a proven track-record of successfully building brand awareness, supporting sales and strengthening client loyalty within the Accounting, Management Consulting, Investment Banking and IT sectors. In his new role, Joseph will be responsible for building our thought leadership business and helping clients develop thought leadership and article content that demonstrates their unique value proposition.
Welcome aboard Yusuf! Yusuf can be reached at firstname.lastname@example.org.
February 1, 2019
We are pleased to welcome Hugh McBride to our team as a Senior Creative Writer!
Hugh will be an instrumental part of our team – working with clients to develop comprehensive thought leadership and original content. Hugh is a seasoned business writer and communicator. He has a talent for expressing complex ideas simply. An accomplished writer, editor, and committed life-long learner, Hugh has a career’s worth of experience producing high-value, strategic proposals, thought leadership, academic reports and feature-length articles for leading magazines and newspapers.
Welcome aboard Hugh! Hugh can be reached at email@example.com
Vellum Marketing was pleased to work with leading software provider CaseWare on the development of key messages and creative writing for their new website. CaseWare provides solutions to meet the complex needs of accounting firms, governments and businesses. From streamlining financial reporting to supporting more powerful audits and data analytics – CaseWare’s solutions help save time, reduce risks and drive smarter decisions. Please check out the new site at www.caseware.com
Karina Sumner-Smith recently joined Vellum Marketing as a Senior Creative Writer. Karina’s experience includes developing communication strategies, blogging, and ghostwriting articles for senior executives. She has an extensive background working within the financial services, venture capital, private equity and entrepreneurial sectors. Karina is also a well known Canadian fantasy author. Her books have included Radiant, Defiant and Towers Fall. Her work has been nominated for the Nebula Award, and translated into several languages.
Jana Paniccia recently joined Vellum Marketing as a Senior Communications Consultant. Jana’s experience includes developing communication strategies, writing strategic thought leadership for global and local organizations, ghostwriting articles for senior executives, and designing, analyzing and presenting the results of stakeholder surveys. Jana is comfortable working with individuals across all levels of an organization, including C-suite executives, board members and frontline staff.
Faye Mattachione recently joined Vellum Marketing as a Principal. Faye joins Vellum from PwC, where she was the National Director of Marketing and Communications, leading a team of over 80 marketing professionals in the development and execution of the firm’s go to market strategy. View Faye’s Bio
Illumiti a systems integration and management consulting firm was recently recognized by SAP Software for their excellence in Marketing. Illumiti is a Managed Marketing Services client of Vellum Marketing. For more information about this award, please click here.
Vellum Marketing recently worked with KPMG’s Enterprise practice to develop a new digital content marketing strategy. Vellum’s responsibilities included the development of buyer personas, positioning strategy, creative writing and content mapping. Click here for more information.
Christopher Dippell was recently quoted in a National Post article examining “How to Communicate What’s Unique About your Business”. To read the article please click here.
Vellum Marketing recently worked with G&A Security and Copp Communications to build and launch their new website. Vellum’s responsibilities included Brand strategy, Project management, and creative writing. Click here to visit the site.
Vellum Marketing recently launched a new content marketing strategy for a leading technology services firm. A mid-sized technology company was looking for assistance in strengthening awareness for their brand and also better supporting inbound lead generation. Vellum Marketing was engaged to develop a content marketing strategy to demonstrate the firm’s collective knowledge and provide insight and value-added content to guide prospects through the buyer’s journey. Read more here
Vellum Marketing recently helped Illumiti launch their new website www.illumiti.com. The Vellum team was involved in all aspects of this project – from overall strategy to architecture, content writing and design. The new site features a series of lead generation tools and infrastructure. Illumiti is a systems integration and management consulting company with offices in Canada, the U.S. and Switzerland, serving customers globally. Its team enables customers to realize their vision by leveraging technology, people and leading business practices. Please visit Illumiti’s new site at: www.illumiti.com
Vellum Marketing recently assisted Illumiti, a systems integration and management consulting firm with the production and launch of their new testimonial video series. View the Videos
Vellum Marketing recently worked with York Environmental to develop a new company website. York Environmental is an environmental remediation company that operates across Ontario and Canada. York offers a full line of on-site services to private, public, and crown corporations including: Soil remediation, building decommissioning, demolition, PCB management & Remediation Environmental services. Vellum Marketing was responsible for the development of the overall website strategy, content and design.
Please visit York’s new site at: http://www.yorkenviro.com/
Christopher Dippell was recently quoted in an interesting article on social media that appeared in the September edition of CA Magazine. Please check it out.
Vellum Marketing recently worked with Fuller Landau to launch a series of newsletters designed to provide business insights to owner managers in the construction industry. Fuller Landau is a mid-sized accounting and consulting firm committed to helping owner-managers and entrepreneurs build value and grow their business. Vellum Marketing’s involvement in the project included overall strategy, content writing, design and production.